How to Start a Business Page on Facebook -AND- How to Drive Traffic There

I’ll start with what I promised you last week. Then I will pontificate. Hopefully you will stick around for that because you find it relevant and entertaining.

This is the most popular question I recieve, so I will start here. How do I set up a Business Facebook page?  Instead my rewriting it for the next half hour,  go to the following links to get the step-by-step process. I like the first one best.

http://blog.hubspot.com/blog/tabid/6307/bid/5492/How-to-Create-a-Facebook-Business-Page-in-5-Simple-Steps-with-Video.aspx

http://www.socialmediaexaminer.com/facebook-101-business-guide/

Important Pontificating: I saw an ad for Carnival Cruiseline this week that said something like this. Do you like us or do you “LIKE” us? http://www.facebook.com/Carnival?sk=app_133700766700407 (Use it for your agency. Email every client you have and ask the same question.) Of course it is a play on words. In Facebook you want fans of  your agency to “LIKE” you, follow you and your agency’s online marketing campaign and see your online professional presence. Carnival gave some stuff away to get friends. You might not have to.

SUPER TIP OF THE WEEK: If it were me, I would have a conversation with every client I saved money. I would say, “I just saved you $856, can you do two things for me:1)Like my agency on Facebook and 2) Post tonight how much you love your agent and what we did for you.” Don’t ask for “A” referral, ask for 130. (Average number of Friends people have on Facebook) Hello?! Did you follow me there? That’s a freakin good tip and a great reason to come back for more, every week. (Tell me if you like that idea and why it would or would not work for you and your agency.)

AVERAGE TIP OF THE WEEK: Is Insurance a commodity? NO, IT IS NOT! So prove it. Provide value through your Facebook account. Show them why they need you. Lost as to what you might post? Post things that take commodity out of the equation. Educate your consumer, the same way I educate you. Show them specifics in the policies you provide. Don’t know the specifics? Well…we’ll save that for another post.

Love this post? Go ahead, tell me all about it. Leave a comment and tell me just how much you love me, I mean my post. Better yet, forward this on and help me get my hits up to 200 hits a day. And come back for more. Thanks. Your hit on my site is appreciated.

About Shawn

2+3+2=7 I was an Independent Insurance Agent for two years in Utah. I was a Territory Sales Manger for three years in Utah and Texas. I also managed six reps in the states of Texas, Oklahoma, and New Mexico as a Sales Manager for two years. I am now in Colorado, my home state, working as a Territory Sales Manager for a Standard Preferred company.
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7 Responses to How to Start a Business Page on Facebook -AND- How to Drive Traffic There

  1. Joshua Smith says:

    Thanks for the mention in the email. I really liked the idea of asking clients to post how much they saved on their facebook page. I will forward this to our agents. Joshua Smith Affordable American Insurance

  2. Shawn says:

    AND, and Ask them to befriend you, so they can follow you, build your fan base, and constantly show them they made the right choice in agents with constructive posts.

  3. Rick says:

    Great post. I am going to get to work on the FB business site.

  4. Bryce says:

    Like

  5. Shawn says:

    I remeber when I was an agent. When you save someone that much money they are willing to do anything for you, even share the savings. (Don’t so that!) But, seriously, ask for access to their Facebook Freinds.

    Quote of the week from an ancient wise man, “He who asks for the most referrals, makes Mo Money! HEY!”

  6. James says:

    Great post Shawn, thanks ! Just getting to it now but I’ve already printed out the ‘super tip of the week’ to have in front of me for any closings via phone or in person. Thanks !

    • Shawn says:

      Thanks James for coming back for more every week. I hope this week’s tip was worth the time spent on the site this week.